玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.60-3.33-0.614.62-4.440.9712.28-34.47-12.359.59-30.31-11.043.76-35.4-33.922.36-32.95-29.340.24-4.0-20.014.80-29.42-8.0263.15-1.57-10.63119.1046.0315.02-19.10-203.52-438.9219.77-6.754.99
23Q3 (19)37.864.7610.9315.30-1.2325.5118.7411.0228.9713.7615.1522.865.82-5.21-3.643.52-0.563.530.25-13.79-16.6720.9710.8928.164.16-11.32-15.781.55-11.34-2.9118.45121.3615.2921.2013.5510.59
23Q2 (18)36.1410.5919.5115.4945.58149.8416.8865.49140.4611.9552.23137.576.1474.43130.833.5471.84137.580.2911.540.018.9150.68111.0572.35-10.24-13.3491.99-11.854.078.33291.67-28.2118.67-7.02-9.24
23Q1 (17)32.68-11.24-1.3310.64-26.520.7610.20-27.19-14.07.85-27.18-12.783.52-38.14-20.362.06-38.32-18.580.26-13.33-7.1412.55-22.0-9.5280.6014.071.36104.350.7816.98-4.35-22.71-140.2720.086.641.16
22Q4 (16)36.827.8816.3714.4818.79126.614.01-3.58107.2510.78-3.7574.435.69-5.7988.413.34-1.7684.530.300.03.4516.09-1.7181.1970.66-7.16-3.64103.5423.279.11-3.54-122.15-169.4518.83-1.77-15.48
22Q3 (15)34.1312.863.4612.1996.612.9614.53106.9821.1811.20122.6627.566.04127.0721.773.40128.1914.860.303.45-9.0916.3782.718.3776.11-8.8418.4684.00-4.97-15.0816.0037.851380.019.17-6.81-0.21
22Q2 (14)30.24-8.7-11.46.20-41.29-5.927.02-40.818.55.03-44.1120.622.66-39.8249.441.49-41.1137.960.293.5716.08.96-35.4-2.2983.494.9910.5788.39-0.91-14.0311.617.52924.1120.573.63-14.54
22Q1 (13)33.124.68-9.6610.5665.2649.3611.8675.44-18.099.0045.63-27.074.4246.36-3.912.5339.78-13.650.28-3.4521.7413.8756.19-20.9279.528.4423.4489.20-6.083.6610.80111.59-79.0119.85-10.91-24.09
21Q4 (12)31.64-4.09-6.036.39-46.03-28.66.76-43.62-7.656.18-29.619.573.02-39.1115.271.81-38.858.380.29-12.120.08.88-35.79-11.6473.3314.1336.9994.90-4.06-22.685.10371.94122.4522.2815.982.25
21Q3 (11)32.99-3.34-0.8411.8479.6732.7411.9985.3261.818.78110.5565.664.96178.65104.122.96174.07102.740.3332.022.2213.8350.8235.8564.25-14.91-7.7198.92-3.79-17.571.08176.76105.4119.21-20.19-12.8
21Q2 (10)34.13-6.9-5.466.59-6.79-42.656.47-55.32-54.64.17-66.21-57.491.78-61.3-58.411.08-63.14-58.780.258.7-3.859.17-47.72-46.2875.5117.222.26102.82111.6827.52-1.41-102.74-107.2724.07-7.950
21Q1 (9)36.668.8815.547.07-21.0123.1714.4897.81106.5612.34118.79106.014.6075.5780.392.9375.4576.510.23-20.69-14.8117.5474.5377.5364.4220.349.9348.57-60.42-40.0451.43326.29190.226.1520.010
20Q4 (8)33.671.2-2.558.950.34-8.957.32-1.21-10.625.646.42-1.572.627.82-8.071.6714.38-6.70.297.41-3.3310.05-1.28-5.4653.53-23.11-8.51122.732.271.94-22.73-13.64-11.4721.79-1.0911.12
20Q3 (7)33.27-7.84-10.188.92-22.37-22.37.41-48.0-35.575.30-45.97-38.592.43-43.22-42.141.46-44.27-40.650.273.85-3.5710.18-40.36-28.0669.62-5.72-1.47120.0048.8420.0-20.00-203.23022.0302.23
20Q2 (6)36.1013.77-3.9111.49100.17-5.0414.25103.28-20.979.8163.77-31.164.2867.84-39.122.6257.83-35.630.26-3.7-7.1417.0772.77-17.0273.8426.01-6.1280.62-0.4820.119.389.33-41.060.000-100.0
20Q1 (5)31.73-8.16-5.935.74-41.61-33.337.01-14.41-45.495.994.54-42.952.55-10.53-46.991.66-7.26-41.340.27-10.03.859.88-7.06-36.358.600.15-18.0981.01-32.7120.6817.72186.92-46.080.00-100.0-100.0
19Q4 (4)34.55-6.720.09.83-14.370.08.19-28.780.05.73-33.60.02.85-32.140.01.79-27.240.00.307.140.010.63-24.880.058.51-17.20.0120.3920.390.0-20.3900.019.61-9.00.0
19Q3 (3)37.04-1.410.011.48-5.120.011.50-36.220.08.63-39.440.04.20-40.260.02.46-39.560.00.280.00.014.15-31.210.070.66-10.160.0100.0048.970.00.00-100.00.021.55-2.00.0
19Q2 (2)37.5711.380.012.1040.530.018.0340.20.014.2535.710.07.0346.150.04.0743.820.00.287.690.020.5732.620.078.659.940.067.13-0.00.032.870.010.021.993.290.0
19Q1 (1)33.730.00.08.610.00.012.860.00.010.500.00.04.810.00.02.830.00.00.260.00.015.510.00.071.540.00.067.130.00.032.870.00.021.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.866.4114.0927.971.6610.7714.6522.2910.8619.3418.763.2511.497.181.04-10.3416.9321.4563.15-10.6396.134.573.77-53.311.62-16.119.891.69
2022 (9)33.700.4511.0133.781.50-19.3311.9822.629.1018.0318.1732.7210.7226.711.167.4113.9415.1170.66-3.6491.939.128.07-48.781.93-10.4919.56-12.95
2021 (8)33.55-0.428.23-6.261.85-18.729.779.047.7115.7713.6916.818.469.871.08-4.4212.113.0673.3336.9984.24-13.8815.76623.12.16-23.5522.472.74
2020 (7)33.69-5.748.78-16.622.2812.618.96-28.836.66-31.4811.72-36.897.70-32.281.13-1.7411.75-22.4453.53-8.5197.8216.842.18-86.752.82-7.8921.873.75
2019 (6)35.747.4910.53-5.312.0378.0912.594.149.7219.718.578.0311.378.391.15-9.4515.1510.8358.51-22.1783.72-8.9116.44103.363.0622.9821.0811.95
2018 (5)33.25-2.3511.1251.291.14-12.6312.09-52.858.12-65.0917.19-61.5710.49-60.141.2713.3913.67-50.4275.1827.2391.91221.238.09-88.672.49018.83-15.37
2017 (4)34.05-8.177.35-29.531.3013.4925.64144.4223.26192.2144.73110.226.32120.621.12-24.8327.57128.4259.09-32.5228.61-71.2171.3911655.010.00022.25-0.67
2016 (3)37.084.110.43-7.451.1524.9210.49-12.517.96-13.3821.28-19.3611.93-24.871.49-13.3712.07-9.0487.5721.5499.395.650.61-90.040.00022.408.26
2015 (2)35.621.8911.272.830.9211.4611.992.229.194.0826.392.6415.88-2.041.72-6.0113.273.5172.0515.8494.080.756.10-8.00.00020.690.15
2014 (1)34.96010.9600.82-10.5511.7308.83025.71016.2101.832.8112.8215.0862.2010.8393.37-0.986.6316.140.00020.66-1.53

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