玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.926.17-3.5116.1811.89-19.316.407.4-13.0412.569.03-17.913.70-0.8-35.762.665.56-27.120.21-4.55-12.521.396.84-5.2736.16-18.52-28.6498.704.24-7.061.30-75.59120.3719.60-1.61-1.56
23Q3 (19)43.25-0.71-10.9914.460.42-33.9115.27-13.53-34.7211.52-13.32-38.03.73-9.25-50.22.52-10.32-42.990.224.76-8.3320.02-7.74-28.6344.38-19.38-32.7594.6916.111.235.31-71.22-17.7519.920.37.27
23Q2 (18)43.56-2.57-11.6814.40-27.75-41.2517.66-9.94-29.2213.29-9.28-35.894.11-18.77-52.042.81-19.71-45.540.21-12.5-16.021.70-6.26-22.5655.0536.13-24.9681.55-19.7-17.0618.451280.58931.7819.868.118.76
23Q1 (17)44.71-6.05-10.019.93-0.6-13.1219.613.98-25.7214.65-4.25-34.15.06-12.15-40.963.50-4.11-37.280.240.0-4.023.152.52-21.7640.44-20.19-32.45101.56-4.3716.88-1.5675.44-111.9218.37-7.73-8.47
22Q4 (16)47.59-2.06-7.3220.05-8.36-10.6118.86-19.37-18.9915.30-17.65-23.585.76-23.1-14.543.65-17.42-21.00.240.04.3522.58-19.5-16.3450.67-23.226.47106.2013.5310.32-6.36-198.55-270.419.917.22-9.34
22Q3 (15)48.59-1.48-5.8521.88-10.737.9423.39-6.2514.4318.58-10.375.997.49-12.640.534.42-14.3416.010.24-4.09.0928.050.1112.765.99-10.0547.393.54-4.87-5.626.46261.1631.1318.571.7-9.46
22Q2 (14)49.32-0.72-0.7224.516.8487.5324.95-5.4987.3120.73-6.7581.368.570.0204.985.16-7.53146.890.250.038.8928.02-5.3139.5473.3622.53109.698.3313.160.111.79-86.360.5718.26-9.02-28.53
22Q1 (13)49.68-3.251.8522.942.27153.7626.4013.494.5522.2311.0490.658.5727.15212.775.5820.78166.990.258.738.8929.599.6346.9959.8725.872.4986.89-9.7330.0313.11250.99-61.0620.07-8.61-30.58
21Q4 (12)51.35-0.59.7922.4310.661219.4123.2813.891452.020.0214.21175.166.7426.451721.624.6221.261440.00.234.5527.7826.998.44216.4147.596.2362.4296.27-2.88-15.773.73322.85126.1421.967.07-21.85
21Q3 (11)51.613.889.920.2755.09299.820.4453.45279.2217.5353.37337.165.3389.68380.183.8182.3376.250.2222.2215.7924.8923.95103.0244.8028.018.2199.120.915.640.88-50.33-85.720.51-19.73-28.49
21Q2 (10)49.681.856.2413.0744.582514.013.32-1.846.0511.43-1.978.652.812.555.242.090.011.760.180.00.020.08-0.25-8.3135.000.84-25.598.2246.982201.211.78-94.72-98.1525.55-11.62-11.04
21Q1 (9)48.784.3-0.229.04431.76169.0513.57804.67263.8111.66642.68307.692.74640.54297.12.09596.67318.00.180.05.8820.13135.9956.1734.7118.46-17.166.83-41.53-26.9633.65335.58216.3528.912.88-7.07
20Q4 (8)46.77-0.4-5.881.70-66.47-58.021.50-72.17-61.441.57-60.85-49.840.37-66.67-56.980.30-62.5-50.00.18-5.26-5.268.53-30.42-29.6829.30-22.69-36.79114.2921.810.28-14.29-331.43-292.8628.10-2.020
20Q3 (7)46.960.43-6.835.07914.0-59.75.39-57.09-51.794.01-61.88-55.391.11-58.43-61.720.80-57.22-58.970.195.56-9.5212.26-44.02-32.7137.90-19.33-20.4193.832098.24-16.496.17-93.59149.9428.68-0.145.71
20Q2 (6)46.76-4.36-14.440.50-85.12-89.0412.56236.73119.210.52267.83135.872.67286.96140.541.87274.0146.050.185.885.8821.9069.948.6846.9812.2-11.384.27-95.33-94.5796.34805.61381.7128.72-7.68-9.91
20Q1 (5)48.89-1.61-15.713.36-17.04-57.033.73-4.11-64.312.86-8.63-66.940.69-19.77-64.620.50-16.67-63.770.17-10.536.2512.896.27-36.8841.87-9.67-7.5191.49-11.7222.3410.64392.55-57.8131.110-15.37
19Q4 (4)49.69-1.410.04.05-67.810.03.89-65.210.03.13-65.180.00.86-70.340.00.60-69.230.00.19-9.520.012.13-33.420.046.35-2.670.0103.64-7.760.0-3.6470.580.00.00-100.00.0
19Q3 (3)50.40-7.780.012.58175.880.011.1895.110.08.99101.570.02.90161.260.01.95156.580.00.2123.530.018.2223.690.047.62-10.170.0112.3643.00.0-12.36-161.80.027.13-14.90.0
19Q2 (2)54.65-5.780.04.56-41.690.05.73-45.170.04.46-48.440.01.11-43.080.00.76-44.930.00.176.250.014.73-27.860.053.0117.10.078.575.070.020.00-20.690.031.88-13.280.0
19Q1 (1)58.000.00.07.820.00.010.450.00.08.650.00.01.950.00.01.380.00.00.160.00.020.420.00.045.270.00.074.780.00.025.220.00.036.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.35-9.1216.34-26.921.0312.8517.30-26.0713.05-32.0716.59-43.4211.67-40.730.89-12.7521.60-20.2136.16-28.6494.49-1.115.5624.885.0911.8419.411.15
2022 (9)48.80-3.5422.3628.950.91-26.3623.4025.9419.2120.3629.3264.7219.6953.831.0227.527.0714.4150.676.4795.552.374.45-33.184.558.4819.19-18.79
2021 (8)50.596.9317.34539.851.24-32.7118.58225.9615.96242.4917.80303.6312.80289.060.8015.9423.6672.4547.5962.4293.3496.086.66-87.294.2032.8123.63-18.8
2020 (7)47.31-10.332.71-63.911.842.665.70-27.484.66-26.54.41-33.983.29-30.30.69-5.4813.72-15.5729.30-36.7947.60-50.1252.401049.963.16-55.8429.10-5.86
2019 (6)52.76-0.667.5130.161.7975.647.8622.056.3419.176.6832.284.7224.210.732.8216.258.6246.3511.3195.446.574.56-56.377.15-29.4430.916.84
2018 (5)53.117.145.77-2.041.0213.476.444.045.32-66.015.050.83.80-3.550.71-12.3514.9610.5741.6463.8189.56-5.8910.44116.0410.14028.932.66
2017 (4)49.5712.995.897.880.90-16.396.1921.6115.65258.125.01-11.173.94-7.080.81-16.4913.5327.6425.42-13.1595.17-11.344.8300.00028.1822.04
2016 (3)43.87-8.075.46-31.921.07-12.755.09-41.094.37-37.215.64-25.794.24-29.220.9712.7910.60-24.7729.27-19.14107.3415.69-7.3400.00023.096.06
2015 (2)47.72-7.798.02-37.591.23-13.778.64-38.296.96-40.827.60-21.735.99-24.650.8626.4714.09-29.5936.2080.7392.781.087.22-12.070.00021.77-11.03
2014 (1)51.75012.8501.4312.7214.00011.7609.7107.9500.68-13.9220.014.4420.03-17.7491.79-9.38.2100.00024.4717.59

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