玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.977.38-25.12-75.37-8.73-26.74-76.25-46.8-30.1-71.56-38.15-22.1-5.29-78.72-42.97-3.28-81.22-16.310.0525.00.0-58.33-94.43-16.6656.075.3980.81100.00-28.570.0-0.00100.0055.81-6.987.85
23Q3 (19)34.43-10.250.53-69.32-26.917.77-51.94-22.7618.06-51.80-56.9718.28-2.96-29.2633.63-1.81-21.4847.540.04-20.0-33.33-30.009.9940.053.202.8493.88140.000.014.55-40.00-100.0-80.060.0022.8-7.85
23Q2 (18)38.364.4475.8-54.6246.6265.81-42.3177.89-117.38-33.0085.37-114.26-2.2974.84-109.12-1.4977.69-108.270.0566.67-37.5-33.3382.05-113.3351.7330.8683.12140.00145.0316.77-20.00-140.0-112.1548.86-38.3-53.94
23Q1 (17)36.73-25.6211.8-102.33-72.07-50.46-191.37-226.51-195.05-225.64-284.99-247.89-9.10-145.9530.05-6.68-136.8819.420.03-40.0-76.92-185.71-271.42-215.7339.5327.48-27.6757.14-42.86-45.3450.0001200.079.1953.0299.57
22Q4 (16)49.3744.15241.06-59.4720.8856.32-58.617.5462.2-58.617.5465.16-3.7017.0492.24-2.8218.2689.290.05-16.67-68.75-50.000.066.3431.0113.01-45.53100.00-18.1813.98-0.00100.0-100.051.75-20.52-23.84
22Q3 (15)34.2556.97-34.22-75.1652.96-99.58-63.39-126.04-128.65-63.39-127.4-134.87-4.46-117.75-109.79-3.45-119.15-116.050.06-25.0-50.0-50.00-120.0-121.5827.44-2.87-71.07122.22289.25801.45-22.22-113.5-118.9265.11-38.62-28.37
22Q2 (14)21.8285.23-63.84-159.77-134.92-281.31243.43475.32688.0231.38456.74665.1725.12293.08275.318.02317.37411.760.08-38.46-46.67250.00525.03860.828.25-48.31-80.47-64.58-161.78-164.58164.583720.830106.08167.3475671.43
22Q1 (13)11.78133.66-79.15-68.0150.05-153.96-64.8658.17-127.02-64.8661.44-124.66-13.0172.72-36.37-8.2968.5-104.190.13-18.75-13.33-58.8260.4-172.0654.65-4.0-58.68104.5519.169.77-4.55-137.06-195.4539.68-41.62.59
21Q4 (12)-35.00-167.22-158.02-136.16-261.55-745.71-155.06-170.09-114.29-168.22-192.54-133.15-47.69-204.68-71.61-26.32-222.42-96.130.1633.33-15.79-148.53-164.11-119.6556.93-39.98-50.2887.74603.53292.2312.26-89.56-84.267.95-25.2572.55
21Q3 (11)52.07-13.71-10.82-37.6610.12-121.01221.22634.351310.18181.78544.021094.9645.56417.93928.3621.50471.97878.990.12-20.0-25.0231.67805.022080.0994.85-34.44-3.11-17.42-117.42-118.51117.4201896.2190.9064828.570
21Q2 (10)60.346.821.89-41.90-56.46-193.62-41.40-44.91-309.9-40.94-41.81-274.91-14.33-50.21-372.94-5.78-42.36-287.920.150.00.0-32.86-51.99-886.79144.689.3963.42100.005.0-30.77-0.00-100.0100.00.14-99.640
21Q1 (9)56.49-6.35-6.94-26.78-66.346.79-28.5760.52-1.67-28.8759.99-2.12-9.5465.67-50.24-4.0669.75-24.920.15-21.0525.0-21.6268.03-12.43132.2615.552.3495.24325.77-4.764.76-93.87038.68-1.780
20Q4 (8)60.323.317.2-16.105.52-25.1-72.36-295.84-517.93-72.15-294.91-545.93-27.79-405.27-537.39-13.42-386.23-515.60.1918.75-9.52-67.62-477.95-874.35114.5116.9837.2522.37-76.23-79.9977.631219.74759.8739.3800
20Q3 (7)58.39-1.4-4.29-17.04-19.413.73-18.28-80.994.44-18.27-67.314.04-5.50-81.526.62-2.76-85.2311.820.166.67-5.88-11.70-251.3515.3497.8910.5714.4894.12-34.842.675.88113.24-29.410.000-100.0
20Q2 (6)59.22-2.44-4.35-14.2750.3315.56-10.1064.0629.12-10.9261.3723.64-3.0352.2828.87-1.4954.1536.050.1525.0-16.67-3.3382.6864.588.531.9728.45144.4444.4418.18-44.440-166.670.000-100.0
20Q1 (5)60.707.879.96-28.73-123.23-63.42-28.10-139.97-62.33-28.27-153.09-63.13-6.35-45.64-9.86-3.25-49.080.00.12-42.86-40.0-19.23-177.09-51.7886.824.0626.62100.00-10.530.0-0.00100.000.000-100.0
19Q4 (4)56.27-7.770.0-12.8727.290.0-11.7138.790.0-11.1741.330.0-4.3625.980.0-2.1830.350.00.2123.530.0-6.9449.780.083.43-2.430.0111.7621.930.0-11.76-241.180.00.00-100.00.0
19Q3 (3)61.01-1.450.0-17.70-4.730.0-19.13-34.250.0-19.04-33.150.0-5.89-38.260.0-3.13-34.330.00.17-5.560.0-13.82-47.330.085.5124.070.091.67-25.00.08.33150.00.039.943.230.0
19Q2 (2)61.9112.160.0-16.903.870.0-14.2517.680.0-14.3017.480.0-4.2626.30.0-2.3328.310.00.18-10.00.0-9.3825.970.068.920.510.0122.2222.220.0-16.6700.038.691.040.0
19Q1 (1)55.200.00.0-17.580.00.0-17.310.00.0-17.330.00.0-5.780.00.0-3.250.00.00.200.00.0-12.670.00.068.570.00.0100.000.00.0-0.000.00.038.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.7453.6-72.6409.7656.1-81.050-83.020-19.860-13.5100.17-43.33-65.85056.0780.8190.9109.09-98.893.24-11.4758.92-5.53
2022 (9)23.92-28.64-90.6206.2513.3312.4409.4604.1103.0500.30-56.5221.25031.01-45.53-720.000820.0003.662.862.3730.97
2021 (8)33.52-43.79-60.5205.5126.15-8.770-20.700-25.850-12.6500.699.52-0.37056.93-50.28687.501153.68-587.5003.560.2447.6230.07
2020 (7)59.632.16-18.5704.3748.91-33.780-33.960-41.870-20.8500.63-18.18-27.600114.5137.2554.84-47.0345.1603.5510.936.61-3.28
2019 (6)58.37-6.59-16.2002.9465.63-15.520-15.370-20.610-11.0100.775.48-10.64083.4322.46103.5317.91-4.7103.206.7537.850.05
2018 (5)62.493.07-16.0101.77-1.85-18.160-18.780-23.100-13.1300.73-2.67-14.77068.13-0.7187.8033.7312.20-64.493.00037.8322.74
2017 (4)60.63-6.41-7.3401.8116.21-11.130-10.930-13.670-7.7200.75-7.41-8.24068.622.3365.66-40.734.3400.00030.8214.02
2016 (3)64.78-0.512.81-29.221.55-7.682.56-49.91.27-33.161.67-38.151.42-27.920.81-16.494.94-31.2967.0615.72110.7142.65-10.7100.00027.033.72
2015 (2)65.110.463.97-51.941.687.385.11-45.461.90-65.952.70-72.421.97-71.570.97-19.837.19-36.3757.9562.6977.61-11.9222.3988.320.00026.0619.38
2014 (1)64.8108.2601.5714.889.3705.5809.7906.9301.21-12.9511.30-23.0235.62-35.088.11-0.1711.891.310.00021.837.96

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