玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.656.067.0618.8217.0414.4115.55-24.8112.3614.05-14.5420.393.19-13.0815.162.33-10.3817.680.166.670.022.11-18.813.0440.56-3.41-8.28120.8755.351.8-20.87-194.0-11.420.6229.0430.92
23Q3 (19)28.904.41-11.5716.081.13-21.3320.685.83-22.4316.4420.35-21.113.6719.16-32.162.6018.18-29.540.15-6.25-11.7627.235.95-14.9141.99-13.12-9.2577.80-4.361.3222.2019.01-4.9915.9816.562.96
23Q2 (18)27.681.32-13.515.9010.19-25.2519.5431.41-20.2113.6622.29-23.733.0835.09-42.542.2030.95-40.220.1614.29-20.025.7018.87-11.2348.3321.86-7.881.35-15.98-6.3418.65550.7441.9113.71-14.15-6.03
23Q1 (17)27.32-4.58-5.9614.43-12.28-18.2414.877.44-28.5411.17-4.28-30.842.28-17.69-48.761.68-15.15-46.840.14-12.5-26.3221.6210.53-15.9739.66-10.31-7.6896.82-18.4614.092.87115.3-81.0715.971.410.06
22Q4 (16)28.63-12.39-0.3816.45-19.52-6.6413.84-48.09-25.0711.67-44.0-17.642.77-48.8-36.611.98-46.34-34.870.16-5.88-23.8119.56-38.88-15.8744.22-4.43-5.61118.7354.6324.23-18.73-180.17-504.7615.751.481.74
22Q3 (15)32.682.128.020.44-3.96.6826.668.8632.920.8416.3637.295.410.9312.713.690.279.50.17-15.0-22.7332.0010.5432.2346.27-11.73-6.3476.79-11.6-19.6423.3677.76425.6715.526.378.3
22Q2 (14)32.0010.156.721.2720.5114.3524.4917.6830.0617.9110.917.915.3620.4520.183.6816.4614.290.205.26-4.7628.9512.5124.1452.4222.0223.4686.862.35-12.013.14-13.19909.8114.590.5514.43
22Q1 (13)29.051.081.7517.650.177.4320.8112.6714.7816.1513.979.644.451.8310.423.163.9513.260.19-9.525.5625.7310.6711.3442.96-8.31.4984.86-11.21-6.3915.14227.1661.9214.51-6.27-0.89
21Q4 (12)28.74-5.021.0917.62-8.0410.6118.47-7.9334.4314.17-6.6537.714.37-8.9636.563.04-9.7947.570.21-4.5510.5323.25-3.9323.7446.85-5.16-16.6595.570.02-17.564.634.12129.0515.488.03-1.09
21Q3 (11)30.260.90.7319.163.015.3920.066.539.3815.18-0.071.614.807.62-6.83.374.6613.850.224.7615.7924.203.773.3349.4016.34-34.1595.56-3.18-3.684.44241.48461.4814.3312.3914.92
21Q2 (10)29.995.040.0318.6013.210.4318.833.869.4815.193.1211.534.4610.67-9.723.2215.4115.830.2116.6710.5323.320.915.1942.460.31-52.8498.708.88-8.351.30-86.08116.9212.75-12.910
21Q1 (9)28.550.4211.5716.433.1431.7618.1331.9536.2114.7343.1537.154.0325.9434.332.7935.4457.630.18-5.2620.023.1122.9916.1342.33-24.69-48.7590.65-21.81-2.849.35158.6950.3314.64-6.45-1.01
20Q4 (8)28.43-5.368.5515.93-12.3817.4813.74-25.0829.3810.29-31.1227.993.20-37.8618.522.06-30.4130.380.190.05.5618.79-19.7714.8556.21-25.07-34.02115.9316.86-9.01-15.93-2112.7742.9315.6525.50
20Q3 (7)30.040.215.7618.18-1.8440.618.346.6373.0214.949.69101.085.154.25119.152.966.47116.060.190.018.7523.425.6440.4975.02-16.68-17.9999.21-7.88-18.790.79110.29103.5712.470-18.55
20Q2 (6)29.9817.1629.7318.5248.5269.617.2029.2359.5513.6226.8265.494.9464.6791.472.7857.0684.110.1926.6711.7622.1711.4133.3990.049.01-6.39107.6915.426.05-7.69-223.67-397.440.00-100.0-100.0
20Q1 (5)25.59-2.294.1112.47-8.0411.6413.3125.332.5410.7433.588.383.0011.116.011.7712.037.930.15-16.670.019.9021.644.6882.60-3.04-1.1593.30-26.778.66.22122.28-55.8414.790-7.21
19Q4 (4)26.190.920.013.564.870.010.620.190.08.048.210.02.7014.890.01.5815.330.00.1812.50.016.36-1.860.085.19-6.880.0127.414.30.0-27.92-25.970.00.00-100.00.0
19Q3 (3)25.9512.290.012.9318.410.010.60-1.670.07.43-9.720.02.35-8.910.01.37-9.270.00.16-5.880.016.670.30.091.48-4.90.0122.1620.30.0-22.16-1333.150.015.3112.820.0
19Q2 (2)23.11-5.980.010.92-2.240.010.78-16.950.08.23-16.950.02.58-8.830.01.51-7.930.00.1713.330.016.62-12.570.096.1915.110.0101.5518.190.0-1.55-110.980.013.57-14.870.0
19Q1 (1)24.580.00.011.170.00.012.980.00.09.910.00.02.830.00.01.640.00.00.150.00.019.010.00.083.560.00.085.920.00.014.080.00.015.940.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.68-6.4316.37-14.075.9030.1917.68-18.313.87-17.1912.07-33.318.74-31.340.61-17.5724.18-9.5140.56-8.2892.585.177.42-38.040.15-8.9416.6310.35
2022 (9)30.654.1819.055.664.5313.6821.6414.4416.7513.118.100.4412.733.830.74-8.6426.7213.7544.22-5.6188.03-7.6511.97153.250.16-20.315.075.24
2021 (8)29.422.5418.039.213.99-9.0718.9119.9114.8118.6718.0219.6512.2630.010.8112.523.4911.1746.85-16.6595.33-8.884.7300.21-23.4814.322.36
2020 (7)28.6914.9416.5135.664.39-6.4815.7740.812.4849.115.0642.489.4353.080.729.0921.1323.4256.21-34.02104.62-3.68-4.7000.27-10.9313.99-4.96
2019 (6)24.96-6.8712.17-15.074.6942.411.20-24.028.37-25.4710.57-36.526.16-33.410.66-16.4617.12-8.9485.19-10.29108.6211.82-8.6200.30-3.4814.726.51
2018 (5)26.809.6114.3315.13.29-8.0114.742.9311.234.4716.658.549.252.550.79-1.2518.801.0294.9617.1397.1411.72.78-78.670.31013.82-2.68
2017 (4)24.45-2.3212.453.153.58-19.7614.3222.9210.7521.6115.3437.839.0232.260.809.5918.6110.0581.0710.3686.96-16.1213.0400.00014.20-5.27
2016 (3)25.034.8612.0712.074.46-7.5611.654.678.847.4111.138.86.827.230.731.3916.910.5473.463.61103.687.16-3.6800.00014.99-6.43
2015 (2)23.873.6510.77-2.714.832.8211.13-19.998.23-22.0610.23-31.666.36-29.250.72-11.1116.82-13.0770.90-2.0696.7521.513.25-84.050.00016.029.28
2014 (1)23.03011.0704.69-1.4513.91010.56014.9708.9900.81-1.2219.3527.372.39-4.5579.626.1620.38-18.480.00014.66-0.61

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