玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.2325.6285.1328.5035.84188.4624.16-32.34784.9819.56-35.471005.082.77-38.721054.172.43-36.221004.550.12-7.690.025.53-31.41472.4215.6818.2554.94118.00100.93-67.4-18.00-143.6193.1312.062.73-1.63
23Q3 (19)31.2331.94119.1620.9874.25310.5735.7158.2275.8230.3187.3392.24.52100.080.083.81110.578.040.1318.18-7.1437.2253.4870.8113.26-46.8327.6258.7310.14133.0441.27-11.58-44.8211.74-5.5518.59
23Q2 (18)23.6711.7-18.612.0424.0-36.422.57103.33-59.6316.1881.59-57.522.2679.37-63.371.8169.16-62.530.11-8.33-15.3824.2591.1-57.8424.94-2.65-0.2853.32-39.0957.5346.68274.73-29.4412.43-9.4714.56
23Q1 (17)21.190.0-15.049.71-1.72-36.0811.10306.59-60.988.91403.39-60.561.26425.0-69.341.07386.36-68.440.120.0-20.012.69184.53-57.925.62153.16-15.7587.54-75.8164.0612.46104.75-73.2913.7311.9919.91
22Q4 (16)21.1948.7-17.399.8893.35-41.32.73-86.56-84.611.77-88.78-87.310.24-90.44-90.360.22-89.72-90.090.12-14.29-25.04.46-79.53-77.1910.12-2.6-22.92361.971336.36281.64-261.97-450.23-5183.8912.2623.8436.07
22Q3 (15)14.25-51.0-54.75.11-73.01-77.5720.31-63.67-13.7615.77-58.6-16.522.51-59.32-28.292.14-55.69-29.140.147.69-12.521.79-62.12-14.0110.39-58.46-11.7225.20-25.55-73.9574.8013.072199.399.90-8.766.11
22Q2 (14)29.0816.6-16.2218.9324.62-26.8555.9196.52108.738.0968.6176.186.1750.1237.424.8342.4829.140.13-13.33-23.5357.5290.84102.0425.01-17.7625.333.85-36.57-64.9866.1541.831820.2710.85-5.2415.06
22Q1 (13)24.94-2.772.315.19-9.742.528.4560.3750.3722.5961.9441.284.1165.0634.313.3952.727.920.15-6.25-11.7630.1454.1745.0430.41131.6152.5153.36-43.74-31.8146.64805.1115.9111.4527.084.47
21Q4 (12)25.65-18.4738.4216.83-26.1294.1217.74-24.6751.8813.95-26.1556.742.49-28.8674.132.22-26.4970.770.160.06.6719.55-22.8541.5613.1311.5518.7294.85-1.9627.935.1558.41-80.089.01-3.43-12.95
21Q3 (11)31.46-9.3671.3522.78-11.98178.1423.55-12.09161.3818.89-12.63155.623.50-22.05212.53.02-19.25211.340.16-5.8823.0825.34-10.99123.8511.77-41.0323.1296.750.16.593.25-5.57-64.789.33-1.06-13.85
21Q2 (10)34.7142.3746.8325.8874.63107.5426.7941.6104.3521.6235.21103.04.4946.73205.443.7441.13211.670.170.054.5528.4737.0180.9919.960.1-3.9996.6523.521.643.44-84.05-29.819.43-13.96-25.57
21Q1 (9)24.3831.57-4.6514.8270.9314.3518.9261.995.0515.9979.6610.963.06113.9922.892.65103.8523.830.1713.3313.3320.7850.473.4319.9480.29-15.4778.255.548.5721.60-16.48-22.6610.965.89-10.02
20Q4 (8)18.530.93-24.158.675.86-39.2911.6829.63-10.58.9020.43-26.141.4327.68-30.241.3034.02-30.480.1515.380.013.8122.0-8.4811.0615.6919.774.14-18.32-32.1925.86179.99377.3710.35-4.436.7
20Q3 (7)18.36-22.34-30.488.19-34.32-52.369.01-31.27-54.547.39-30.61-53.551.12-23.81-60.420.97-19.17-60.250.1318.18-13.3311.32-28.04-48.19.56-54.02-14.1190.76-4.554.569.2488.2-29.9910.83-14.5210.96
20Q2 (6)23.64-7.557.912.47-3.787.2213.11-27.21-21.9210.65-26.09-21.631.47-40.96-33.181.20-43.93-37.50.11-26.67-21.4315.73-21.7-16.0620.79-11.87-4.0695.0931.9537.214.91-82.43-84.0112.674.0216.88
20Q1 (5)25.574.6733.9412.96-9.2430.6518.0138.0143.2814.4119.5944.242.4921.4636.812.1414.4428.140.150.0-11.7620.0933.1339.5123.59155.3160.0972.07-34.08-8.5827.93399.5631.9612.1825.5720.71
19Q4 (4)24.43-7.50.014.28-16.930.013.05-34.160.012.05-24.260.02.05-27.560.01.87-23.360.00.150.00.015.09-30.810.09.24-16.980.0109.3225.940.0-9.32-170.670.09.70-0.610.0
19Q3 (3)26.4120.540.017.1947.810.019.8218.050.015.9117.070.02.8328.640.02.4427.080.00.157.140.021.8116.380.011.13-48.640.086.8125.260.013.19-57.020.09.76-9.960.0
19Q2 (2)21.9114.770.011.6317.240.016.7933.570.013.5936.040.02.2020.880.01.9214.970.00.14-17.650.018.7430.140.021.67138.920.069.30-12.090.030.7045.030.010.847.430.0
19Q1 (1)19.090.00.09.920.00.012.570.00.09.990.00.01.820.00.01.670.00.00.170.00.014.400.00.09.070.00.078.830.00.021.170.00.010.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.0129.1618.0044.811.51-6.4223.54-14.9918.91-6.6210.23-17.99.07-18.80.48-12.7325.09-14.415.6854.9476.4970.3323.51-57.350.00012.4812.64
2022 (9)22.46-23.012.43-38.471.61-9.3427.6926.6720.2514.4112.46-5.3211.17-4.860.55-16.6729.3123.9810.12-22.9244.90-51.4255.13627.790.00011.0814.46
2021 (8)29.1735.1720.2090.751.77-20.9721.8666.4917.7069.2213.16109.2211.74105.240.6620.023.6453.6113.1318.7292.4314.547.57-60.770.0009.68-15.75
2020 (7)21.58-5.6810.59-19.772.2515.6513.13-15.1810.46-18.356.29-28.365.72-28.860.55-12.715.39-11.7511.0619.780.69-5.3119.3130.590.00011.4913.88
2019 (6)22.8814.1713.208.641.9462.0815.482.7912.818.388.78-14.678.04-13.830.63-20.2517.447.269.24-2.0185.225.6814.78-23.660.00010.0923.2
2018 (5)20.04-23.9812.15-36.291.2021.915.06-4.6811.82-6.7110.29-20.919.33-19.780.79-14.1316.26-3.169.43-14.8980.63-33.1819.3700.0008.197.34
2017 (4)26.3617.6819.0727.470.98-5.5615.807.712.67-2.8413.01-7.8611.63-5.370.92-2.1316.796.8111.08-12.13120.6818.3-20.6800.0007.63-0.26
2016 (3)22.4018.7114.9622.121.046.2414.67-1.5413.040.8514.12-9.6612.29-4.060.94-5.0515.72-1.1312.61-27.4102.0024.1-1.9700.0007.6510.23
2015 (2)18.87-7.3212.25-11.040.9812.4814.90-7.8512.93-5.7615.63-15.1912.81-13.50.99-8.3315.90-6.8517.37-35.4582.20-3.4617.8319.980.0006.942.21
2014 (1)20.36013.7700.87-4.4316.17013.72018.43014.8101.080.017.0711.9326.9120.5685.14-5.0614.8643.530.0006.7912.23

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