- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 151.38 | 0.88 | -11.92 | 15.22 | 1.6 | -3.73 | 7.01 | -14.93 | -9.78 | 12.98 | 11.99 | 1.64 | 10.05 | 0.72 | 9.3 | 4.63 | -15.67 | 2.43 | 8.57 | 11.02 | 15.4 | 9478 | 0.0 | 0.0 |
| 23Q3 (19) | 150.06 | -11.87 | -19.38 | 14.98 | -3.79 | 4.83 | 8.24 | 0.24 | 8.85 | 11.59 | -3.58 | -2.69 | 9.98 | 9.17 | 30.03 | 5.49 | 13.75 | 35.02 | 7.72 | 9.42 | 20.71 | 9478 | 0.0 | 6.14 |
| 23Q2 (18) | 170.28 | -2.12 | 1.21 | 15.57 | 8.88 | 7.45 | 8.22 | 0.49 | 8.16 | 12.02 | 2.74 | 2.21 | 9.14 | 11.23 | 6.17 | 4.83 | 2.66 | 6.86 | 7.06 | 4.96 | 0.99 | 9478 | 0.0 | 6.14 |
| 23Q1 (17) | 173.96 | 1.22 | 7.92 | 14.3 | -9.55 | 9.33 | 8.18 | 5.28 | 16.52 | 11.7 | -8.38 | 4.19 | 8.22 | -10.64 | 1.31 | 4.70 | 4.01 | 7.98 | 6.73 | -9.48 | -3.46 | 9478 | 0.0 | 6.14 |
| 22Q4 (16) | 171.87 | -7.67 | 9.17 | 15.81 | 10.64 | 3.27 | 7.77 | 2.64 | 9.75 | 12.77 | 7.22 | 21.16 | 9.20 | 19.82 | -5.4 | 4.52 | 11.16 | 0.53 | 7.43 | 16.12 | 10.99 | 9478 | 6.14 | 6.14 |
| 22Q3 (15) | 186.14 | 10.64 | 20.04 | 14.29 | -1.38 | 18.98 | 7.57 | -0.39 | -3.07 | 11.91 | 1.28 | 6.06 | 7.68 | -10.86 | -0.88 | 4.07 | -9.97 | -19.25 | 6.40 | -8.46 | -11.65 | 8930 | 0.0 | 3.3 |
| 22Q2 (14) | 168.24 | 4.37 | 18.4 | 14.49 | 10.78 | 15.73 | 7.6 | 8.26 | 5.7 | 11.76 | 4.72 | 12.43 | 8.61 | 6.14 | -2.25 | 4.52 | 3.73 | -10.72 | 6.99 | 0.34 | -5.04 | 8930 | 0.0 | 3.3 |
| 22Q1 (13) | 161.2 | 2.39 | 22.48 | 13.08 | -14.57 | 9.27 | 7.02 | -0.85 | 4.78 | 11.23 | 6.55 | 7.26 | 8.11 | -16.56 | -10.79 | 4.35 | -3.16 | -14.46 | 6.97 | 4.06 | -12.43 | 8930 | 0.0 | 3.3 |
| 21Q4 (12) | 157.44 | 1.53 | 23.2 | 15.31 | 27.48 | 26.95 | 7.08 | -9.35 | 37.74 | 10.54 | -6.14 | -1.03 | 9.72 | 25.56 | 3.04 | 4.50 | -10.71 | 11.8 | 6.69 | -7.56 | -19.67 | 8930 | 3.3 | 3.3 |
| 21Q3 (11) | 155.07 | 9.13 | 18.83 | 12.01 | -4.07 | -2.6 | 7.81 | 8.62 | 13.85 | 11.23 | 7.36 | 10.86 | 7.74 | -12.1 | -18.03 | 5.04 | -0.46 | -4.19 | 7.24 | -1.62 | -6.71 | 8645 | 0.0 | 0.53 |
| 21Q2 (10) | 142.1 | 7.97 | 1.37 | 12.52 | 4.59 | 6.92 | 7.19 | 7.31 | 3.6 | 10.46 | -0.1 | -0.57 | 8.81 | -3.13 | 5.47 | 5.06 | -0.61 | 2.2 | 7.36 | -7.47 | -1.91 | 8645 | 0.0 | 0.53 |
| 21Q1 (9) | 131.61 | 2.99 | 16.76 | 11.97 | -0.75 | 3.82 | 6.7 | 30.35 | 1.98 | 10.47 | -1.69 | 13.19 | 9.10 | -3.63 | -11.08 | 5.09 | 26.57 | -12.66 | 7.96 | -4.54 | -3.06 | 8645 | 0.0 | 5.96 |
| 20Q4 (8) | 127.79 | -2.08 | -5.24 | 12.06 | -2.19 | -6.66 | 5.14 | -25.07 | 24.15 | 10.65 | 5.13 | -6.58 | 9.44 | -0.12 | -1.49 | 4.02 | -23.48 | 31.02 | 8.33 | 7.36 | -1.41 | 8645 | 0.53 | 5.96 |
| 20Q3 (7) | 130.5 | -6.91 | -9.26 | 12.33 | 5.29 | -2.68 | 6.86 | -1.15 | -8.29 | 10.13 | -3.71 | -3.52 | 9.45 | 13.1 | 7.25 | 5.26 | 6.18 | 1.07 | 7.76 | 3.44 | 6.32 | 8599 | 0.0 | 5.39 |
| 20Q2 (6) | 140.18 | 24.36 | 0.3 | 11.71 | 1.56 | -9.99 | 6.94 | 5.63 | -3.07 | 10.52 | 13.73 | -0.75 | 8.35 | -18.33 | -10.26 | 4.95 | -15.06 | -3.36 | 7.50 | -8.55 | -1.05 | 8599 | 5.39 | 5.39 |
| 20Q1 (5) | 112.72 | -16.42 | -8.37 | 11.53 | -10.76 | -6.11 | 6.57 | 58.7 | -1.2 | 9.25 | -18.86 | -4.93 | 10.23 | 6.77 | 2.46 | 5.83 | 89.87 | 7.82 | 8.21 | -2.92 | 3.75 | 8159 | 0.0 | 0.0 |
| 19Q4 (4) | 134.86 | -6.23 | 0.0 | 12.92 | 1.97 | 0.0 | 4.14 | -44.65 | 0.0 | 11.4 | 8.57 | 0.0 | 9.58 | 8.75 | 0.0 | 3.07 | -40.98 | 0.0 | 8.45 | 15.78 | 0.0 | 8159 | 0.0 | 0.0 |
| 19Q3 (3) | 143.82 | 2.9 | 0.0 | 12.67 | -2.61 | 0.0 | 7.48 | 4.47 | 0.0 | 10.5 | -0.94 | 0.0 | 8.81 | -5.36 | 0.0 | 5.20 | 1.52 | 0.0 | 7.30 | -3.74 | 0.0 | 8159 | 0.0 | 0.0 |
| 19Q2 (2) | 139.76 | 13.62 | 0.0 | 13.01 | 5.94 | 0.0 | 7.16 | 7.67 | 0.0 | 10.6 | 8.94 | 0.0 | 9.31 | -6.75 | 0.0 | 5.12 | -5.23 | 0.0 | 7.58 | -4.12 | 0.0 | 8159 | 0.0 | 0.0 |
| 19Q1 (1) | 123.01 | 0.0 | 0.0 | 12.28 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 9.98 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 7.91 | 0.0 | 0.0 | 8159 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 645.68 | -6.08 | 60.07 | 4.18 | 31.64 | 5.61 | 48.3 | 1.3 | 9.30 | 10.92 | 4.90 | 12.44 | 7.48 | 7.85 | 9478 | 0.0 |
| 2022 (9) | 687.45 | 17.27 | 57.66 | 11.31 | 29.96 | 4.14 | 47.68 | 11.66 | 8.39 | -5.08 | 4.36 | -11.2 | 6.94 | -4.78 | 9478 | 6.14 |
| 2021 (8) | 586.22 | 14.68 | 51.8 | 8.75 | 28.77 | 12.74 | 42.7 | 5.28 | 8.84 | -5.16 | 4.91 | -1.69 | 7.28 | -8.2 | 8930 | 3.3 |
| 2020 (7) | 511.19 | -5.59 | 47.63 | -6.39 | 25.52 | 0.35 | 40.56 | -3.95 | 9.32 | -0.85 | 4.99 | 6.29 | 7.93 | 1.73 | 8645 | 0.53 |
| 2019 (6) | 541.45 | 11.12 | 50.88 | 6.4 | 25.43 | 5.74 | 42.23 | 5.65 | 9.40 | -4.25 | 4.70 | -4.84 | 7.80 | -4.92 | 8599 | 5.39 |
| 2018 (5) | 487.27 | 9.81 | 47.82 | 8.66 | 24.05 | 0.63 | 39.97 | 4.85 | 9.81 | -1.05 | 4.94 | -8.36 | 8.20 | -4.51 | 8159 | 4.7 |
| 2017 (4) | 443.75 | 5.65 | 44.01 | 3.29 | 23.9 | -7.22 | 38.12 | 4.47 | 9.92 | -2.24 | 5.39 | -12.18 | 8.59 | -1.12 | 7793 | 1.9 |
| 2016 (3) | 420.02 | 10.53 | 42.61 | 9.54 | 25.76 | 29.9 | 36.49 | 2.96 | 10.14 | -0.9 | 6.13 | 17.53 | 8.69 | -6.85 | 7648 | 3.14 |
| 2015 (2) | 380.01 | 6.35 | 38.9 | 10.1 | 19.83 | -6.29 | 35.44 | 9.55 | 10.24 | 3.53 | 5.22 | -11.88 | 9.33 | 3.01 | 7415 | 3.0 |
| 2014 (1) | 357.32 | 16.54 | 35.33 | 14.56 | 21.16 | 2.12 | 32.35 | 17.17 | 9.89 | 0 | 5.92 | 0 | 9.05 | 0 | 7199 | 11.54 |
