玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)76.526.847.5230.127.0411.6424.30-30.856.4919.35-26.954.712.45-30.5923.741.89-26.7434.040.090.028.5733.00-24.47-2.2232.81-7.37-15.59124.4954.544.22-24.49-225.95-25.9517.63-0.9-12.33
23Q3 (19)71.621.945.1128.1432.86-8.5835.1438.841.326.49-5.16-4.093.536.6512.062.585.3121.70.0912.512.543.6924.94-2.5935.42-22.12-42.2380.56-4.99-9.9719.4411.8184.7217.79-2.63-13.56
23Q2 (18)70.264.938.0621.18-38.7214.2425.31-27.1-39.3827.932.57-6.873.3156.1320.82.4549.3920.690.0833.3314.2934.97-30.06-35.8945.4831.839.0984.78-15.2286.5217.390-69.1418.27-33.03-24.66
23Q1 (17)66.96-5.9212.4434.5628.09113.8634.7252.1541.2527.2347.351.342.127.0715.221.6416.3123.310.06-14.2920.050.0048.1519.0534.50-11.242.04100.00-16.2856.250.00100.0-100.027.2835.651.3
22Q4 (16)71.174.453.8126.98-12.3518.7522.82-34.220.8418.48-33.092.161.98-37.1411.861.41-33.4918.490.07-12.516.6733.75-24.75-5.4938.87-36.6-30.6119.4433.519.44-19.44-284.72020.11-2.28-1.95
22Q3 (15)68.144.87.6330.7866.0252.334.69-16.9175.5627.62-7.975.033.1514.96126.622.124.43123.160.0814.2933.3344.85-17.7829.4461.3147.061.1789.4796.84-13.9710.53-81.32363.1620.58-15.13-7.88
22Q2 (14)65.029.19-1.0418.5414.73-24.4541.7569.8588.0629.9911.6120.252.7448.9125.112.0352.6337.160.0740.016.6754.5529.8847.3941.6923.31-25.7745.45-28.98-58.9456.3676.14626.0624.25-9.954.75
22Q1 (13)59.55-13.14-19.0216.16-28.87-45.9224.588.62-11.926.8748.5421.311.843.955.751.3311.764.720.05-16.670.042.0017.6129.5133.81-39.64-39.364.00-36.0-39.8832.000596.026.9331.35.98
21Q4 (12)68.568.29-10.1222.7212.42-33.0822.6314.52-32.0818.0914.64-32.371.7727.34-30.311.1925.26-39.290.060.0-14.2935.713.06-5.7356.01-7.5761.65100.00-3.85-2.220.00100.0100.020.51-8.19-10.16
21Q3 (11)63.31-3.64-14.9920.21-17.64-34.6219.76-10.99-40.5415.78-36.73-43.861.39-36.53-44.620.95-35.81-49.20.060.00.034.65-6.38-8.8660.607.9168.38104.00-6.0612.43-4.0062.67-153.3322.34-3.5-20.72
21Q2 (10)65.70-10.66-6.6424.54-17.876.622.20-20.43-14.9824.9412.616.052.1925.8633.541.4816.5418.40.0620.020.037.0114.1216.6456.160.8329.07110.714.024.55-10.71-66.07-196.4323.15-8.8910.24
21Q1 (9)73.54-3.591.929.88-11.99-18.9427.90-16.27-25.5222.15-17.2-33.021.74-31.5-33.841.27-35.2-36.820.05-28.57-16.6732.43-14.39-22.4555.7060.7558.55106.454.099.11-6.45-183.87-364.5225.4111.33.17
20Q4 (8)76.282.430.3633.959.84-5.4633.320.27-5.6426.75-4.84-12.892.541.2-14.481.964.81-13.270.0716.670.037.88-0.37-3.4434.65-3.72-5.89102.2710.570.1-2.27-130.3-4.5522.83-18.990
20Q3 (7)74.475.837.630.9134.2713.1433.2327.2721.928.1130.8112.532.5153.0528.061.8749.627.210.0620.00.038.0219.8218.6635.99-17.28-0.7292.504.06-7.57.50-32.5028.1834.198.68
20Q2 (6)70.37-2.494.9523.02-37.55-24.5726.11-30.3-14.2821.49-35.02-14.651.64-37.64-14.141.25-37.81-13.190.05-16.670.031.73-24.13-10.9743.5123.85-3.7488.89-8.89-11.1111.11355.56021.00-14.74-19.48
20Q1 (5)72.17-5.0510.7936.862.6534.0437.466.0931.6733.077.6815.992.63-11.457.792.01-11.0617.540.06-14.290.041.826.627.9335.13-4.59-4.8797.56-4.510.932.44212.2-26.8324.630-11.69
19Q4 (4)76.019.830.035.9131.440.035.3129.530.030.7122.940.02.9751.530.02.2653.740.00.0716.670.039.2322.440.036.821.570.0102.172.170.0-2.1700.00.00-100.00.0
19Q3 (3)69.213.220.027.32-10.480.027.26-10.510.024.98-0.790.01.962.620.01.472.080.00.0620.00.032.04-10.10.036.25-19.80.0100.000.00.0-0.0000.025.93-0.580.0
19Q2 (2)67.052.930.030.5210.980.030.467.070.025.18-11.680.01.91-21.720.01.44-15.790.00.05-16.670.035.649.020.045.2022.390.0100.003.450.0-0.00-100.00.026.08-6.490.0
19Q1 (1)65.140.00.027.500.00.028.450.00.028.510.00.02.440.00.01.710.00.00.060.00.032.690.00.036.930.00.096.670.00.03.330.00.027.890.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)71.887.7328.0015.948.84-19.3229.45-5.4324.95-1.8911.3418.58.6628.490.3326.9239.41-9.332.81-15.5995.2422.754.76-78.750.09-35.2519.47-13.31
2022 (9)66.72-1.3324.150.1210.956.5731.1435.6325.4326.399.5734.226.7429.370.268.3343.4524.2138.87-30.677.59-26.2322.4100.147.8222.46-1.1
2021 (8)67.62-8.0424.12-23.2110.28242.822.96-29.720.12-26.627.13-23.05.21-27.030.24-4.034.98-6.6556.0161.65105.178.75-5.1700.13-37.322.71-6.27
2020 (7)73.535.431.412.483.001.032.666.4927.42-0.549.26-6.467.140.990.250.037.475.8834.65-5.8996.71-3.293.9500.21-34.3624.23-3.89
2019 (6)69.765.9930.6525.262.97-51.0330.678.5727.574.599.9013.537.0729.490.2525.035.390.6836.82-35.74100.0014.810.0000.32-8.9225.21-15.85
2018 (5)65.8211.324.47103.076.06-21.8228.25222.1226.36297.598.72358.955.46287.230.2011.1135.1588.9857.30-19.2387.10-35.3812.9000.35029.96-8.18
2017 (4)59.146.1812.05-1.077.75-15.848.7706.6301.9001.4100.18-5.2618.60070.9437.03134.780-34.7800.00032.638.69
2016 (3)55.70-5.1812.18-19.669.2122.04-13.630-11.500-2.850-1.8100.19-20.83-2.19051.77295.49-90.320190.321177.880.00030.0210.21
2015 (2)58.7416.9715.1607.55-37.2417.66020.7105.5605.0800.2471.4325.28013.0994.585.11-46.514.8900.00027.24-29.27
2014 (1)50.220-22.34012.035.09-13.990-13.990-2.100-1.9900.14-44.0-1.9006.7361.39159.0964.39-59.0900.00038.5148.34

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