玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.460.24-7.091.99-77.28-92.42-0.74-104.99-102.64-3.53-134.34-113.93-0.35-132.71-109.16-0.27-135.53-112.110.060.0-33.336.36-74.87-80.668.760.392.15-250.00-528.57-365.46300.00620.05050.036.774.2836.84
23Q3 (19)42.36-9.1-0.638.76-46.36-61.5314.84-29.77-51.3610.28-33.25-51.691.07-43.98-71.240.76-35.04-66.960.06-14.29-40.025.31-14.84-30.8168.49-9.435.8358.33-25.53-21.6141.6778.5762.8835.26-0.48.63
23Q2 (18)46.609.135.0716.3312.31-32.8321.1335.45-16.0815.4027.38-23.271.9120.89-51.521.1723.16-50.840.070.0-41.6729.7228.49-2.6575.62-6.778.1478.33-16.44-18.8223.33273.33565.035.407.421.4
23Q1 (17)42.70-6.564.2214.54-44.63-21.9115.60-44.27-34.5112.09-52.29-34.721.58-58.64-50.780.95-57.4-52.020.07-22.22-30.023.13-29.46-23.6181.1120.513.6293.75-0.4520.726.257.29-70.6232.9622.661.1
22Q4 (16)45.707.211.0326.2615.33-7.4727.99-8.2611.6525.3419.0888.543.822.6940.442.23-3.0444.810.09-10.0-25.032.79-10.3613.5467.314.01.8294.1726.55-17.425.83-77.23144.2726.87-17.2219.96
22Q3 (15)42.63-3.883.722.77-6.33-15.1330.5121.1718.4921.286.037.153.72-5.58-16.962.30-3.36-15.130.10-16.67-23.0836.5819.8219.1964.72-7.45-5.8874.42-22.88-28.425.58629.07749.7732.4611.3242.74
22Q2 (14)44.358.254.7524.3130.56-6.0325.185.714.2720.078.3718.063.9422.74-1.012.3820.2-0.420.1220.0-14.2930.530.833.8869.93-2.05-2.4796.4924.25-10.353.51-83.51151.7529.16-10.559.21
22Q1 (13)40.97-0.46-2.6818.62-34.39-18.0523.82-4.9913.5918.5237.816.623.2118.010.631.9828.570.510.10-16.67-16.6730.284.8511.2871.397.99-0.3677.66-31.9-28.0621.28261.7367.4832.6045.549.8
21Q4 (12)41.160.125.6728.385.7821.8525.07-2.6415.2113.44-32.33-18.32.72-39.29-2.161.54-43.17-4.350.12-7.6920.028.88-5.94.0366.11-3.850.05114.049.727.08-13.16-234.21-102.6322.40-1.514.81
21Q3 (11)41.11-2.913.5826.833.7141.8125.756.6346.3919.8616.8247.04.4812.5693.942.7113.3992.20.13-7.1430.030.694.4221.0268.76-4.1-4.87103.94-3.43-3.94-3.9441.9351.9722.74-14.83-18.2
21Q2 (10)42.340.573.4225.8713.8630.8524.1515.1634.0217.007.0522.663.9824.7648.512.3921.3245.730.1416.6727.2729.398.0118.4671.700.07-8.18107.63-0.3-0.76-6.7814.7731.2326.70-10.07-4.16
21Q1 (9)42.108.09-6.2622.72-2.4529.0220.97-3.6314.7215.88-3.475.033.1914.7547.691.9722.3639.720.1220.033.3327.21-1.98-1.3871.658.434.55107.951.3712.19-7.95-22.5-310.829.6952.18-13.49
20Q4 (8)38.95-1.86-15.2923.2923.125.6921.7623.7164.7216.4521.7613.372.7820.3528.111.6114.1821.050.100.011.1127.769.4626.1866.08-8.583.28106.49-1.57-23.93-6.4920.7883.7719.51-29.82-10.71
20Q3 (7)39.69-3.05-12.1118.92-4.3-4.6917.59-2.398.3813.51-2.533.372.31-13.818.451.41-14.025.220.10-9.0911.1125.362.226.0672.28-7.444.19108.20-0.23-12.09-8.2016.8664.4827.80-0.22-6.62
20Q2 (6)40.94-8.84-6.6619.7712.275.8918.02-1.42-14.4813.86-8.338.792.6824.0720.181.6416.3117.990.1122.2210.024.81-10.08-13.2878.0913.952.98108.4512.721.8-9.86-361.27-189.9627.86-18.82-11.22
20Q1 (5)44.91-2.331.8617.61-4.961.9118.2838.385.7915.124.211.832.16-0.46-5.681.416.02-3.420.090.0-10.027.5925.416.5368.537.11-2.196.23-31.27-3.773.77109.43034.3257.072.36
19Q4 (4)45.981.820.018.53-6.650.013.21-18.610.014.5111.020.02.171.880.01.33-0.750.00.090.00.022.00-7.990.063.98-7.770.0140.0013.750.0-40.00-73.330.021.85-26.60.0
19Q3 (3)45.162.960.019.856.320.016.23-22.970.013.072.590.02.13-4.480.01.34-3.60.00.09-10.00.023.91-16.430.069.37-8.520.0123.0838.220.0-23.08-310.580.029.77-5.130.0
19Q2 (2)43.86-0.520.018.678.040.021.0721.930.012.74-5.770.02.23-2.620.01.39-4.790.00.100.00.028.6110.460.075.838.330.089.04-10.960.010.9600.031.38-6.410.0
19Q1 (1)44.090.00.017.280.00.017.280.00.013.520.00.02.290.00.01.460.00.00.100.00.025.900.00.070.000.00.0100.000.00.0-0.000.00.033.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.610.4810.94-52.396.5142.0413.30-50.489.12-56.984.11-72.12.67-70.330.27-35.7121.77-33.0668.762.1582.52-3.6617.4821.821.59-9.0534.9715.34
2022 (9)43.404.1522.98-11.724.5810.5626.8611.521.2027.4814.734.919.004.650.42-17.6532.5211.4167.311.8285.65-20.7314.3501.75-16.8830.3219.98
2021 (8)41.671.7626.0330.154.15-27.4624.0927.3316.6313.1314.0442.978.6038.260.5127.529.1911.1266.110.05108.052.18-8.0502.11-27.5225.27-6.65
2020 (7)40.95-8.4520.007.75.72-16.518.9210.7114.709.469.8211.346.229.890.400.026.274.1266.083.28105.75-2.99-5.7502.91-20.2427.07-7.71
2019 (6)44.73-5.9118.57-36.196.8569.4417.09-41.7313.43-40.768.82-67.575.66-65.570.40-43.6625.23-26.3463.98-5.56109.019.91-8.5603.64-5.3329.3318.84
2018 (5)47.5413.5729.1030.264.04-41.0629.3345.4122.6741.8627.2065.1516.4460.390.7114.5234.2522.567.75-6.5599.18-10.650.8203.85024.68-0.84
2017 (4)41.8615.9622.3476.66.85-42.920.1787.9815.9883.4716.47157.7510.25138.930.6240.9127.9615.9772.5017.52111.00-6.01-10.6700.00024.89-8.39
2016 (3)36.1020.4112.6534.4312.00-5.6310.7334.638.7125.696.3917.684.2919.170.442.3324.117.1661.69-14.91118.10-0.36-18.1000.00027.1711.58
2015 (2)29.9826.559.41144.4212.72-10.167.97154.636.93239.715.43248.083.60151.750.437.522.5016.7672.50-22.4118.52-2.75-18.5200.00024.352.35
2014 (1)23.6903.85014.16-5.43.1302.0401.5601.4300.4014.2919.27-25.3193.431.02121.88107.45-21.8800.00023.79-7.9

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