玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.2721.73-4.472.93124.89-81.361.4169.88-90.491.34197.78-89.110.13225.0-94.40.12200.0-93.970.0928.57-43.755.750.7-66.312.4918.73-16.29300.00137.5177.78-100.00-111.11-1150.025.10-16.19100.48
23Q3 (19)21.5818.25-24.47-11.77-604.79-172.160.83-88.84-97.080.45-86.11-97.990.04-88.57-98.930.04-87.1-98.690.07-22.22-50.05.71-48.6-81.4710.52-43.62-44.22-800.00-2700.0-1500.0900.00600.02000.029.9537.76107.84
23Q2 (18)18.25-28.66-34.33-1.67-113.56-109.977.44-39.31-67.273.24-68.24-79.670.35-76.82-88.410.31-76.52-87.240.09-30.77-40.011.11-23.9-56.0918.6633.29-31.45-28.57-128.57-138.78128.570388.5721.7441.2669.31
23Q1 (17)25.58-6.98-6.8112.32-21.63-24.8812.26-17.33-43.1410.20-17.14-42.141.51-34.91-52.371.32-33.67-49.230.13-18.75-13.3314.60-14.42-38.9114.00-6.17-34.09100.00-7.4130.770.00100.0-100.015.3922.929.77
22Q4 (16)27.50-3.75-0.7615.72-3.62-11.6414.83-47.86-19.5312.31-44.97-16.772.32-38.13-29.481.99-34.75-25.190.1614.29-11.1117.06-44.65-16.914.92-20.89-33.89108.0089.011.18-8.00-118.67-380.012.52-13.124.86
22Q3 (15)28.572.817.3716.31-2.632.3228.4425.1270.422.3740.3467.573.7524.1727.553.0525.5129.790.14-6.67-17.6530.8221.8260.118.86-30.71-26.6157.14-22.45-40.9542.8662.861228.5714.4112.2320.59
22Q2 (14)27.791.24-1.2816.752.1315.5222.735.43-59.3215.94-9.59-62.633.02-4.73-61.772.43-6.54-60.490.150.07.1425.305.86-56.7927.2228.152.8373.68-3.64184.6926.3211.84-64.4912.84-8.42-13.42
22Q1 (13)27.45-0.9412.4116.40-7.8131.5221.5616.9872.7617.6319.272.343.17-3.6548.832.60-2.2654.760.15-16.67-6.2523.9016.4262.3621.24-5.89-30.6876.47-21.28-23.5323.53723.53014.0217.422.71
21Q4 (12)27.714.138.9717.7911.6138.4418.4310.4365.5914.7910.7966.373.2911.994.672.6613.1987.320.185.8812.520.536.6541.7822.57-12.18-1.1897.140.38-18.22.86-11.43115.2411.94-0.08-18.39
21Q3 (11)26.61-5.4737.5215.949.93150.2416.69-70.13229.8413.35-68.7232.922.94-62.78292.02.35-61.79273.020.1721.436.2519.25-67.12126.225.70-2.9168.8696.77273.9-24.733.23-95.65111.2911.95-19.42-15.85
21Q2 (10)28.1515.2718.3314.5016.2821.4455.88347.76443.5842.65316.91466.47.90270.89448.616.15266.07421.190.14-12.5-12.558.55297.76330.226.47-13.619.2425.88-74.12-78.4374.120655.8814.838.640
21Q1 (9)24.42-3.97-15.2112.47-2.96-21.3712.4812.13-32.0610.2315.07-31.252.1326.04-9.361.6818.31-14.720.160.023.0814.721.66-33.4830.6434.1562.63100.00-15.7915.790.00100.0-100.013.65-6.70
20Q4 (8)25.4331.423.8412.85101.73-14.5611.13119.96-19.938.89121.7-19.771.69125.33-40.71.42125.4-39.320.160.0-23.8114.4870.15-14.8722.8450.0717.49118.75-7.6410.56-18.7534.37-153.1314.633.0344.57
20Q3 (7)19.35-18.66-33.966.37-46.65-62.135.06-50.78-72.24.01-46.75-72.940.75-47.92-73.680.63-46.61-71.880.160.06.678.51-37.47-61.315.22-37.19-37.19128.577.1439.29-28.57-114.29-471.4314.200-3.14
20Q2 (6)23.79-17.4-11.8211.94-24.72-24.4810.28-44.04-41.297.53-49.4-41.581.44-38.72-50.681.18-40.1-48.920.1623.08-11.1113.61-38.5-33.1524.2328.61-21.15120.0038.9533.85-13.33-197.78-228.890.000-100.0
20Q1 (5)28.8017.631.9915.865.4594.8418.3732.1692.5614.8834.397.872.35-17.5486.511.97-15.8187.620.13-38.1-7.1422.1330.162.7218.84-3.09-13.0286.36-19.593.6413.64284.09-18.180.00-100.0-100.0
19Q4 (4)24.49-16.420.015.04-10.580.013.90-23.630.011.08-25.240.02.850.00.02.344.460.00.2140.00.017.01-22.650.019.44-19.770.0107.4116.360.0-7.41-196.30.010.12-30.970.0
19Q3 (3)29.308.60.016.826.390.018.203.940.014.8214.970.02.85-2.40.02.24-3.030.00.15-16.670.021.998.010.024.23-21.150.092.312.960.07.69-25.640.014.6616.720.0
19Q2 (2)26.9823.650.015.8194.230.017.5183.540.012.8971.410.02.92131.750.02.31120.00.00.1828.570.020.3649.710.030.7341.870.089.667.590.010.34-37.930.012.56-25.590.0
19Q1 (1)21.820.00.08.140.00.09.540.00.07.520.00.01.260.00.01.050.00.00.140.00.013.600.00.021.660.00.083.330.00.016.670.00.016.880.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.17-16.682.40-85.273.3041.06.59-69.564.74-71.92.06-83.061.83-82.180.38-37.710.15-57.7412.49-16.2934.62-53.7465.38167.310.103.6621.7562.19
2022 (9)27.814.0416.296.42.341.0621.65-12.716.87-13.3112.16-25.910.27-23.360.61-11.5924.02-11.7214.92-33.8974.8220.724.46-36.630.101.3413.413.31
2021 (8)26.7310.515.3131.642.32-28.4824.80126.2819.46126.0216.41163.8313.40160.70.6915.027.2191.4822.57-1.1861.99-41.8338.6000.09-10.5512.98-11.76
2020 (7)24.19-5.9111.63-18.563.24-3.3410.96-26.798.61-26.416.22-36.275.14-36.860.60-14.2914.21-22.5222.8417.49106.5612.54-6.5600.11014.7111.95
2019 (6)25.71-2.2414.280.283.352.3914.97-9.1111.70-10.09.76-16.518.14-13.030.70-2.7818.34-7.2819.44-5.0894.6810.294.26-67.780.00013.140.46
2018 (5)26.3011.9614.246.193.2714.7716.4737.9413.0037.2811.692.459.368.330.72-20.8819.7833.0220.48-30.5185.85-23.6913.2100.00013.0822.93
2017 (4)23.499.6113.4123.592.85-23.0511.943.749.477.9811.4111.758.6411.340.913.4114.87-3.1929.47-15.66112.5019.62-12.5000.00010.64-1.48
2016 (3)21.43-12.0310.85-17.623.7030.1911.51-22.548.77-28.5210.21-32.927.76-35.760.88-10.215.36-14.2934.9424.394.055.175.95-48.410.00010.800.28
2015 (2)24.365.1813.1727.252.84-14.4914.8616.5512.27-13.4715.22-3.6112.08-2.740.9811.3617.9210.1428.1119.1689.4210.1811.54-38.760.00010.77-23.73
2014 (1)23.16010.3503.331.4812.75014.18015.79012.4200.88-13.7316.27-21.8523.59-24.5481.1611.7318.84-28.670.00014.1213.78

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