玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.9614.97-7.3615.168.44-22.496.87-74.78-46.416.42-70.54-38.860.90-72.81-43.750.80-71.63-42.030.12-7.69-7.6911.01-64.64-35.6511.94-11.23-21.34219.57327.9344.79-119.57-345.56-126.6817.4118.1113.79
23Q3 (19)25.1922.4-15.513.9861.43-31.1327.2429.71-21.3621.7952.48-21.363.3174.21-41.312.8274.07-39.350.1318.18-23.5331.1422.99-18.2513.45-36.29-16.7251.3123.52-12.6448.69-16.7117.0814.74-17.652.36
23Q2 (18)20.58-10.83-23.188.66-35.57-52.4721.0054.53-11.2414.2932.07-22.761.903.83-59.831.621.25-57.920.11-26.67-47.6225.3248.07-4.5621.1151.11-20.4941.54-58.08-45.958.466272.31155.8917.9021.8533.58
23Q1 (17)23.08-26.17-11.213.44-31.29-23.213.596.01-38.3110.823.05-38.631.8314.37-61.391.6015.94-59.60.1515.38-31.8217.10-0.06-31.4913.97-7.97-26.999.08-34.6625.180.92101.74-95.5214.69-3.998.73
22Q4 (16)31.264.8651.0919.56-3.6561.7912.82-62.992.5610.50-62.113.351.60-71.63-33.331.38-70.32-27.750.13-23.53-31.5817.11-55.086.2715.18-6.01-25.52151.65158.2156.7-52.75-226.83-1735.1615.306.2590.06
22Q3 (15)29.8111.2752.2520.3011.4277.2934.6446.41186.2827.7149.78190.775.6419.24113.644.6520.78123.560.17-19.05-22.7338.0943.57151.2516.15-39.17-46.7358.73-23.51-37.7941.5982.03643.3714.407.4614.1
22Q2 (14)26.793.0823.3418.224.1137.4123.667.4111.4418.504.93107.874.73-0.2191.53.85-2.7891.540.21-4.55-8.726.536.2986.9626.5538.9312.1776.78-3.0-35.2922.8511.65222.4613.40-0.81-2.83
22Q1 (13)25.9925.623.9217.5044.755.1722.0376.2433.1117.6373.5233.164.7497.534.663.96107.3338.460.2215.790.024.9655.0326.8319.11-6.23-14.579.15-18.21-21.2820.46534.363865.2513.5167.83-6.25
21Q4 (12)20.695.67-8.9312.095.59-16.4512.503.31-0.7910.166.61-5.662.40-9.09-8.41.91-8.17-10.750.19-13.64-5.016.106.21.1920.38-32.78-13.7296.772.51-16.083.23-42.34121.058.05-36.21-42.87
21Q3 (11)19.58-9.85-26.211.45-13.65-29.5412.108.13-20.69.537.08-21.822.646.88-9.282.083.48-12.970.22-4.3510.015.166.84-19.6230.3228.0942.6894.41-20.44-11.155.59129.99180.5612.62-8.48-15.87
21Q2 (10)21.72-13.15-10.9813.26-20.31-2.3611.19-32.39-8.438.90-32.7817.412.47-29.8363.582.01-29.7258.270.234.5535.2914.19-27.9-14.123.675.917.74118.6618.026.46-18.66-3332.84-62.8213.79-4.30
21Q1 (9)25.0110.08-10.0416.6415.0-2.2316.5531.35-8.3613.2422.93-8.373.5234.3510.342.8633.645.150.2210.015.7919.6823.7-9.7722.35-5.3840.21100.54-12.826.66-0.5496.45-109.4814.412.27-7.57
20Q4 (8)22.72-14.36-15.9814.47-10.95-1.8312.60-17.32171.3110.77-11.65209.562.62-9.97232.322.14-10.46374.360.200.0122.2215.91-15.64222.9523.6211.1525.11115.328.54238.19-15.32-120.65-108.3514.09-6.07-15.38
20Q3 (7)26.538.73-6.3516.2519.66-6.1215.2424.71-37.012.1960.82-37.042.9192.72-31.852.3988.1988.190.2017.65233.3318.8614.16-37.4721.25-3.28-91.47106.25-4.6747.89-6.9439.39-124.2515.000-3.54
20Q2 (6)24.40-12.23-17.2613.58-20.21-18.2912.22-32.34-69.987.58-47.54-72.131.51-52.66-75.921.27-53.31-27.840.17-10.53183.3316.52-24.25-64.5221.9737.83-92.65111.4618.24172.7-11.46-299.88-119.380.00-100.0-100.0
20Q1 (5)27.802.81-3.2717.0215.47-3.6818.06202.21-44.6714.45247.0-44.663.19261.11-47.622.72448.7256.320.19111.11216.6721.81268.55-42.9415.94-15.57-94.0894.27212.9674.085.73-96.88-87.515.59-6.373.25
19Q4 (4)27.04-4.550.014.74-14.850.0-17.67-173.050.0-9.83-150.770.0-1.98-146.370.0-0.78-161.420.00.0950.00.0-12.94-142.90.018.88-92.420.0-83.45-216.160.0183.45540.530.016.657.070.0
19Q3 (3)28.33-3.930.017.314.150.024.19-40.580.019.36-28.820.04.27-31.90.01.27-27.840.00.060.00.030.16-35.220.0249.06-16.690.071.8475.780.028.64-51.560.015.55-6.210.0
19Q2 (2)29.492.610.016.62-5.940.040.7124.720.027.204.170.06.272.960.01.761.150.00.060.00.046.5621.820.0298.9511.030.040.87-24.520.059.1328.970.016.589.80.0
19Q1 (1)28.740.00.017.670.00.032.640.00.026.110.00.06.090.00.01.740.00.00.060.00.038.220.00.0269.240.00.054.150.00.045.850.00.015.100.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.45-12.8712.92-31.023.7420.017.08-28.1413.30-29.787.87-52.56.93-50.780.52-29.7321.01-22.3911.94-21.3475.79-3.8724.4214.830.21-25.0316.0614.63
2022 (9)28.0629.0718.7340.193.115.7723.7782.1518.9481.7716.5748.4814.0853.880.74-15.9127.0767.015.18-25.5278.84-23.021.2700.28-16.2514.0113.35
2021 (8)21.74-14.1413.36-13.022.94-13.4213.05-10.1910.42-8.1111.169.639.159.060.8818.9216.21-11.3220.38-13.72102.39-3.0-2.3900.33-0.8412.36-17.05
2020 (7)25.32-11.015.36-7.693.4017.7514.53-31.5311.34-31.5210.18-31.598.3928.480.74105.5618.28-31.6923.6225.11105.5634.46-5.7500.33-9.3314.90-6.58
2019 (6)28.45-4.9816.64-14.322.8926.7821.22-35.8516.56-40.0914.88-50.896.53-15.630.3638.4626.76-30.3318.88-93.4578.5033.7321.63-47.620.37138.0815.956.26
2018 (5)29.943.119.42-3.572.289.1833.08436.1427.64419.5530.30395.917.74292.890.260.038.41241.12288.18-21.4258.70-82.041.3000.15015.0113.71
2017 (4)29.04-6.9220.14-11.02.09-2.776.17-77.025.32-77.286.11-76.751.97-71.160.26-3.711.26-64.55366.7212.51326.16286.92-226.1600.00013.206.11
2016 (3)31.205.0922.6314.412.14-21.0926.85-25.8123.42-17.7726.28-11.166.83-12.210.278.031.76-24.85325.942.7484.3054.3215.70-65.330.00012.44-7.37
2015 (2)29.694.5419.783.892.72-26.9836.19-2.6128.48-7.529.58-10.017.78-5.70.250.042.26-4.58317.250.8654.626.6945.30-7.020.00013.43-4.62
2014 (1)28.40019.0403.72-21.3337.16030.79032.8708.2500.258.744.2937.25314.56-11.8351.20-20.6148.7237.170.00014.08-2.49

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