玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)61.25-2.5110.2648.06-14.41-3.0172.679.112.6862.723.766.831.55-43.22-4.911.05-38.60.960.01-66.67-50.099.4722.0613.3468.93-5.17-10.4866.18-21.5-14.0433.82115.546.9610.50128.7635.14
23Q3 (19)62.830.321.5256.1515.016.7366.61-24.6629.4460.45-20.932.862.7353.3765.451.7148.766.020.03200.050.081.49-30.7917.8172.69-3.53-8.1884.3051.34-17.615.70-65.1780.124.59-52.97-24.13
23Q2 (18)62.631.036.1248.820.12.6788.417.9431.7876.425.4541.391.781.1430.881.152.6836.90.010.00.0117.757.2129.8275.35-3.67-9.2155.70-5.83-21.8844.9712.0252.099.765.0615.5
23Q1 (17)61.9911.59-5.9348.77-1.57-15.3481.9127.0154.0572.4723.4456.791.767.9843.091.127.6941.770.01-50.0-50.0109.8325.1546.1778.221.580.1259.15-23.16-45.440.1474.41581.699.2919.5676.62
22Q4 (16)55.55-10.243.2149.55-5.8234.2564.4925.322.3558.7129.03-4.241.63-1.21-9.941.040.97-7.960.020.00.087.7626.885.9577.00-2.741.4676.98-24.7531.8223.021097.35-44.677.7728.431.3
22Q3 (15)61.894.86-16.6952.6110.64-11.3951.46-23.3-16.9745.50-15.82-18.911.6521.326.451.0322.624.040.02100.00.069.17-23.74-17.0979.17-4.610.1102.3143.486.1-2.31-107.81-151.696.05-28.4-46.03
22Q2 (14)59.02-10.44-14.7247.55-17.46-8.8267.0926.18-23.0454.0516.94-23.951.3610.57-11.690.846.33-13.40.01-50.00.090.7020.71-20.6482.996.2213.771.30-34.1819.1729.57454.78-26.398.4560.65-5.48
22Q1 (13)65.9022.45-14.3457.6156.08-9.7753.17-15.62-41.946.22-24.61-39.091.23-32.04-41.980.79-30.09-39.230.020.00.075.14-9.28-33.4278.132.953.35108.3385.555.85-8.33-120.03-127.895.26-31.42-42.76
21Q4 (12)53.82-27.55-26.3736.91-37.83-36.8163.011.66-9.5761.319.27-9.091.8116.77-5.241.1314.14-3.420.020.00.082.83-0.72-9.5975.895.530.3258.40-39.44-30.4841.60831.84160.07.67-31.58-22.53
21Q3 (11)74.297.346.5959.3713.8415.661.98-28.91-31.6956.11-21.05-28.731.550.65-1.90.992.062.060.02100.0100.083.43-27.0-29.4571.91-1.48-8.7896.4361.1570.64.46-88.88-89.7311.2125.39-11.8
21Q2 (10)69.21-10.04-1.8352.15-18.32-1.0287.18-4.74-19.6971.07-6.34-14.361.54-27.36-4.940.97-25.38-2.020.01-50.00.0114.291.28-14.6372.99-3.45-8.1759.84-13.9223.3540.1634.43-22.08.94-2.72-18.36
21Q1 (9)76.935.24-5.0263.859.31-11.4191.5231.34195.4275.8812.51291.942.1210.99300.01.3011.11225.00.020.00.0112.8523.17123.1675.60-0.07-2.4169.51-17.25-69.929.8886.74122.829.19-7.1780.55
20Q4 (8)73.104.8851.5758.4113.73806.9969.68-23.21364.2267.44-14.3452.11.9120.89114.611.1720.6288.710.02100.0100.091.62-22.52118.2575.65-4.039.184.0048.62110.016.00-63.2-70.919.90-22.110
20Q3 (7)69.70-1.132.8351.36-2.527.4390.74-16.4134.5578.73-5.1337.51.58-2.4739.820.97-2.0227.630.010.00.0118.25-11.6725.0978.83-0.8211.9956.5216.52-20.3143.48-15.5649.5712.7116.0712.98
20Q2 (6)70.50-12.963.6852.69-26.8958.47108.55250.39165.0182.99328.67-83.311.62205.66211.540.99147.5147.50.01-50.00.0133.87164.7296.9579.482.599.9348.51-78.99-41.3451.49139.33167.7610.95115.13-54.49
20Q1 (5)81.0067.955.6272.071019.111.6530.98106.4-61.0819.36-56.34-71.170.53-40.45-75.910.40-35.48-70.370.02100.00.050.5720.46-47.8277.4711.722.77230.91477.27184.05-130.91-338.02-799.695.090-34.99
19Q4 (4)48.23-28.840.06.44-86.530.015.01-77.740.044.34-22.560.00.89-21.240.00.62-18.420.00.010.00.041.98-55.590.069.34-1.490.040.00-43.610.055.0089.20.00.00-100.00.0
19Q3 (3)67.78-0.320.047.8143.790.067.4464.650.057.26-88.490.01.13117.310.00.7690.00.00.010.00.094.5339.080.070.39-2.640.070.93-14.220.029.0751.160.011.25-53.240.0
19Q2 (2)68.00-11.330.033.25-48.490.040.96-48.540.0497.28640.440.00.52-76.360.00.40-70.370.00.01-50.00.067.97-29.870.072.30-4.090.082.691.720.019.232.790.024.06207.280.0
19Q1 (1)76.690.00.064.550.00.079.600.00.067.160.00.02.200.00.01.350.00.00.020.00.096.920.00.075.380.00.081.290.00.018.710.00.07.830.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)62.282.7251.48-0.8112.50-4.5275.2528.8766.4731.037.7933.165.0635.290.070.097.9222.8968.93-10.4868.46-22.9831.54183.850.0007.8314.98
2022 (9)60.63-11.0351.90-1.5413.09-11.2858.39-22.0450.73-22.735.85-15.833.74-13.230.0716.6779.68-17.8577.001.4688.8926.3311.11-62.510.0006.81-26.22
2021 (8)68.15-8.152.71-11.7814.760.3174.905.8865.6511.336.9525.684.3120.730.0620.096.993.3175.890.3270.36-16.8129.6489.320.0009.23-0.75
2020 (7)74.1611.6559.7546.0214.711.7570.7431.2458.97-61.835.5315.693.5712.620.050.093.8820.6775.659.184.5811.2315.65-34.670.0009.30-37.12
2019 (6)66.42-5.3440.92-22.714.4620.4153.904.3154.51260.924.788.393.178.930.05-16.6777.806.4769.34-11.7376.04-25.9323.9600.00014.7945.0
2018 (5)70.170.3352.942.4612.016.1351.68-19.6642.81-24.314.41-25.762.91-24.420.060.073.07-16.9378.550.76102.6628.05-2.3300.00010.20-4.67
2017 (4)69.948.9651.6718.3511.313.864.33-21.9956.56-24.015.94-32.733.85-27.080.060.087.96-17.4677.96-8.9380.1751.1519.55-58.380.00010.705.0
2016 (3)64.19154.1243.66287.0610.90-39.4482.461032.6974.431017.578.83688.395.28312.50.06-25.0106.57201.3985.60-12.6153.04-66.0346.9600.00010.19-58.34
2015 (2)25.2619.611.2828.9118.0041.397.28-66.486.66-66.361.12-76.121.28-57.760.08-33.3335.36-15.5197.950.71156.14285.47-56.1400.00024.463.91
2014 (1)21.1208.75012.73-43.1621.72019.8004.6903.0300.12-14.2941.85097.26-10.8440.5154.5859.92-19.020.00023.5416.36

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