玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.387.433.4413.2540.2111.7210.11-73.92-12.399.56-73.09-7.90.79-66.95-7.060.62-64.16-6.060.0620.00.015.18-66.21-8.9441.051.28-2.73130.84436.9627.37-30.84-140.78-1030.8413.97-15.89-9.05
23Q3 (19)28.28-7.378.69.4512.1-13.4638.768.318.6435.5244.6825.472.3969.54.371.7364.765.490.0525.0-16.6744.924.0119.6340.53-9.45-6.3824.372.51-27.1475.63-1.3113.6416.61-14.4723.96
23Q2 (18)30.538.384.918.43-18.0-13.035.79181.37-12.2424.55125.23-37.881.4185.53-41.741.0575.0-39.310.04-20.00.043.19129.49-8.2244.7612.520.7723.77-70.640.2576.64302.360.4619.4224.9713.97
23Q1 (17)28.17-4.0912.5910.28-13.32378.1412.7210.23-93.8810.905.01-94.270.76-10.59-94.210.60-9.09-93.120.05-16.670.018.8212.9-91.2139.78-5.73-6.6480.95-21.27782.7419.05798.41-80.7515.541.17-19.69
22Q4 (16)29.3712.7924.8211.868.6170.6511.54-64.6860.7210.38-63.3385.690.85-62.8863.460.66-59.7678.380.060.00.016.67-55.6140.242.20-2.52-31.01102.73207.175.94-2.73-104.1-190.015.3614.63-1.41
22Q3 (15)26.04-10.5211.4210.9212.69253.432.67-19.89-30.8728.31-28.37-39.72.29-5.37-27.31.64-5.2-23.00.0650.050.037.55-20.21-29.4743.29-2.54-16.333.4441.04411.6766.56-12.76-28.7913.40-21.36-24.68
22Q2 (14)29.1016.31-7.419.69350.7-16.3240.78-80.38557.7439.52-79.23730.252.42-81.57656.251.73-80.16592.00.04-20.0-20.047.06-78.01282.644.424.25-11.7823.712208.89-87.3376.29-22.92187.5117.04-11.9416.16
22Q1 (13)25.026.33-15.32.15-69.06-72.51207.882795.261452.5190.283303.941505.7413.132425.01749.38.722256.761609.80.05-16.6725.0214.021700.0960.5642.61-30.34-15.791.03-98.94-98.2398.973166.11136.2619.3524.23.64
21Q4 (12)23.530.68-25.476.95124.92-50.297.18-84.81-54.765.59-88.09-56.260.52-83.49-48.00.37-82.63-47.140.0650.020.011.89-77.67-45.2161.1718.2723.7596.971383.6410.243.03-96.76-74.8315.58-12.4213.89
21Q3 (11)23.37-25.64-23.153.09-73.32-58.6947.26662.26-13.3646.95886.34-12.363.15884.383.282.13752.05.450.04-20.00.053.24332.85-16.0351.722.72-1.476.54-96.51-52.0193.46207.218.6917.7921.27-4.25
21Q2 (10)31.436.48.8311.5848.08593.416.20-53.7110.174.76-59.8380.990.32-54.93128.570.25-50.9878.570.0525.066.6712.30-39.05-5.5350.35-0.49-9.3187.18222.12247.62-87.18-308.11-288.8914.67-21.420
21Q1 (9)29.54-6.4319.117.82-44.0671.8713.39-15.63312.011.85-7.28379.760.71-29.0317.650.51-27.14218.750.04-20.00.020.18-7.081.6450.602.37-11.6558.11-33.94-59.7741.89248.02207.7218.6736.480
20Q4 (8)31.573.817.0513.9886.930.2915.87-70.91156.812.78-76.1497.531.00-67.2188.680.70-65.3575.00.0525.00.021.70-65.7772.0949.43-5.833.3587.96545.9-49.0712.04-86.0116.5513.68-26.371.11
20Q3 (7)30.415.314.717.48347.9179.154.551749.15-3.0253.571936.88-4.83.052078.57-8.132.021342.86-11.010.0433.330.063.40386.94-3.2852.49-5.448.3813.62-74.71178.2185.9986.32-9.5818.580-6.26
20Q2 (6)28.8816.45-13.641.67-63.3-79.252.95-9.23-74.722.636.48-77.070.14-17.65-77.050.14-12.5-70.210.03-25.0-25.013.0217.19-40.6655.51-3.0713.3153.85-62.72-21.4146.15218.6846.610.000-100.0
20Q1 (5)24.80-15.94.034.55-57.6237.463.25-47.41324.142.47-61.82265.770.17-67.92342.860.16-60.000.04-20.033.3311.11-11.96.8357.2719.7432.88144.44-16.37-33.33-38.8946.5370.830.00-100.0-100.0
19Q4 (4)29.4911.240.010.73300.370.06.18-89.010.06.47-88.50.00.53-84.040.00.40-82.380.00.0525.00.012.61-80.760.047.83-1.240.0172.733428.570.0-72.73-176.470.013.53-31.740.0
19Q3 (3)26.51-20.720.02.68-66.710.056.25382.010.056.27390.580.03.32444.260.02.27382.980.00.040.00.065.55198.770.048.43-1.140.04.90-92.860.095.10202.10.019.821.90.0
19Q2 (2)33.4440.270.08.05343.20.011.67904.830.011.47869.80.00.61971.430.00.4700.00.0433.330.021.94110.960.048.9913.670.068.52-68.380.031.48123.610.019.45-10.330.0
19Q1 (1)23.840.00.0-3.310.00.0-1.450.00.0-1.490.00.0-0.070.00.00.000.00.00.030.00.010.400.00.043.100.00.0216.670.00.0-133.330.00.021.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.367.1110.6318.644.401.7322.85-66.1919.18-68.985.21-72.643.93-69.270.19-5.028.91-60.4441.05-2.7346.57251.4653.43-38.380.0350.0816.090.19
2022 (9)27.413.368.9623.084.33-5.5467.58282.8961.83277.0119.04303.3912.79300.940.205.2673.07212.9342.20-31.0113.25-67.8786.7047.550.0244.9316.06-2.73
2021 (8)26.52-8.527.28-4.214.58-29.1417.65-4.1816.40-3.34.7215.43.199.250.1918.7523.35-11.1861.1723.7541.240.1858.76-0.130.01-15.8416.51-3.05
2020 (7)28.991.547.6039.716.47-15.2218.421.616.96-6.714.09-7.472.92-8.460.16-5.8826.29-3.249.433.3541.1637.6958.84-15.750.01-36.5717.03-5.23
2019 (6)28.5511.835.4407.633.8418.134.218.184.664.4239.873.1939.910.1741.6727.163.3547.835.0529.89069.84-35.690.02184.417.97-16.73
2018 (5)25.5332.83-1.4807.35-8.1317.40-81.2617.37-79.033.16-78.062.28-76.350.129.0926.28-74.4945.53-6.97-8.600108.60-0.410.01-62.5121.58-3.27
2017 (4)19.22-15.7-8.4608.00-2.5892.85749.582.83636.9214.40623.629.64551.350.110.0103.02376.0648.94-13.87-9.120109.04-13.940.02022.315.29
2016 (3)22.8021.41-2.8808.21-16.1810.937.5811.2412.291.9930.071.4822.310.1110.021.64-6.6456.820.51-26.710126.71-31.490.00021.19-10.52
2015 (2)18.78-23.47-8.6209.790.1510.1610.6810.0112.851.536.991.216.140.10-9.0923.187.7656.53-0.65-84.960184.9652.480.00023.686.91
2014 (1)24.540-1.9609.7814.399.1808.8701.4301.1400.1110.021.51-25.3956.9020.68-21.300121.301.380.00022.156.49

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